e.l.f. Power Grip Hydrating Gel Primer

Your makeup better STAY PUT, babe. 💋✨

Meet e.l.f. Power Grip — the hydrating gel primer that helps create a smooth, grippy base for your makeup while giving your skin a fresh, dewy finish.

This lightweight gel formula is infused with hyaluronic acid to help hydrate the skin while creating that tacky “grip” that helps makeup sit beautifully on top.

✨ WHY YOU’LL LOVE IT:

💎 Hydrating gel texture
💋 Helps makeup adhere to the skin
✨ Leaves skin with a fresh, dewy-looking finish
💧 Infused with hyaluronic acid
🖤 Lightweight and comfortable under makeup
🌱 Vegan formula

💄 HOW TO USE:

After skincare, apply a thin layer of primer over your face. Give it a moment to settle, then go in with your foundation, concealer, or whatever glam you're serving that day.

Because we're not spending 45 minutes doing our damn makeup just for it to disappear by lunchtime. 😂